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Pointers for Successful Business Texting

also called business texting, has been a popular method for a lot of businesses over the past few years. If you haven’t tried this at all, it might be because you’ve had an inaccurate picture of it all along. Used correctly, it is an opportunity for very precise targeting, and can work to reach an evasive but lucrative demographic: youngsters.

The following are things to remember as you plan your text campaign:

The Right People

The Telephone Consumer Protection Act dictates that you can only send text messages to those who have opted to .No less than the Telephone Consumer Protection Act requires that you only forward text messages to numbers whose owners have opted to receive them, and very importantly, that you allow them to opt out.|You can offer your customers this choice as they go along your online subscription process, or you can have them text a specific term to a dedicated company number.

And make sure that they know exactly what they should expect from your messages. In the end, you should to ask their permission in order for your messages to be sent only to individuals who are actually happy to get them instead of peeved.

On Point and Short

This is crucial: keep your SMS content clear and brief. If your message is above 160 characters, it will only get chunked up by the phone company, which makes it confusing to the consumer or even even makes the full message un-deliverable. Pu in effective calls to action, like your URL or phone number, and use professional language, not slang. Most importantly, be creative. Since you’re likely not the only one doing business texting, being competitive is a must.

Timing Cuts It

Obviously, you don’t want to be sending messages too early or too late in the day, but you also have to ensure that your customers are given adequate time to act on your message. You don’t want them to get your coupon after they’ve made a purchase, . You can actually compose the message ahead of time, and then just set it to send at an appropriate time. Also, don’t send multiple messages per consumer or they will only get annoyed.

Variety

While you can can send the same message more than once (social networks mostly) using other tactics, you should never send a message twice to the same person through SMS. Keep creating a new message each time you need to send one, and make sure it’s interesting all the time.

Database Updates

Lastly, note that people usually change or even delete mobile phone numbers from time to time, so be sure to schedule regular updates to your database. Many companies are guilty of this!

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